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A smiling pregnant woman with healthy, glowing skin

Crow & Co.

Building a Pregnancy-Safe Skincare Routine

Pregnancy doesn't mean you have to stop caring for your skin. While a few ingredients are generally avoided during pregnancy, many skincare ingredients remain appropriate and can help keep your skin healthy, hydrated and comfortable throughout each trimester.

The goal during pregnancy isn't aggressive correction — it's supporting your skin while hormones do their work.

The routine

Your daily pregnancy routine

Gentle cleansing, hydration, barrier support and daily sun protection. Tap any product to shop it.

Morning routine

Step 1 • Cleanse

Crow Balance™ Gentle Cleanser

Healthy skin starts with gentle cleansing.

During pregnancy, skin may become more sensitive, drier or oilier than usual. Crow Balance™ is a pH-balanced cleanser designed to remove excess oil, makeup and impurities without disrupting the skin's natural barrier.

Why you'll love it

  • Soap-free cleansing
  • pH balanced
  • Suitable for sensitive skin
  • Helps maintain the skin barrier
  • Leaves skin feeling clean without tightness

Step 2 • Hydrate

Crow Veil™ Barrier Recovery Serum

Pregnancy hormones can leave skin feeling dehydrated and reactive.

Crow Veil™ delivers lightweight hydration with barrier-supporting ingredients including ceramides, centella asiatica, beta-glucan and panthenol to help comfort sensitive skin.

Benefits

  • Deep hydration
  • Supports the skin barrier
  • Helps soothe dry or sensitive skin
  • Layers beautifully under moisturizer

Step 3 • Defend

Crow Cytoguard™ Antioxidant Day Cream

Your skin works hard every day.

Crow Cytoguard™ combines antioxidant ingredients such as ergothioneine and ectoin with hydrating ingredients to help defend the skin against everyday environmental stress while maintaining moisture.

Ideal for daytime

  • Lightweight hydration
  • Antioxidant protection
  • Supports healthy-looking skin
  • Works beautifully under sunscreen

Step 4 • Protect

Broad-Spectrum SPF 50 Mineral Sunscreen

Every morning, as the final step.

Mineral sunscreens containing zinc oxide or titanium dioxide are generally considered pregnancy-friendly, and daily sun protection helps guard against melasma — the pigmentation many people notice during pregnancy.

Evening routine

Step 1

Crow Balance™

Remove sunscreen, makeup and impurities accumulated throughout the day while respecting the skin barrier.

Step 2

Crow Veil™ Barrier Recovery Serum

Replenish hydration and help calm skin after the day's environmental exposure.

Step 3

Crow Aegis™ Barrier Repair Night Cream

Night is when your skin naturally focuses on repair.

Crow Aegis™ is formulated with ceramides, cholesterol, centella asiatica, madecassoside, squalane and hyaluronic acid to replenish moisture and support the skin's protective barrier overnight.

Benefits

  • Rich overnight hydration
  • Helps reduce moisture loss
  • Supports barrier recovery
  • Leaves skin feeling soft and comfortable by morning

Weekly

Once or twice weekly

Crow Veil™ Bio-Cellulose Recovery Mask

Need an extra boost?

Use once or twice weekly whenever your skin feels particularly dry, tight or sensitive.

Perfect for

  • Hormonal dryness
  • Seasonal dehydration
  • Extra hydration before a special occasion
  • Relaxing self-care

Nurse's note

Pregnancy affects every person's skin differently. Some people experience glowing skin, while others notice increased sensitivity, dryness, acne or pigmentation. A simple routine focused on gentle cleansing, hydration, barrier support and daily sun protection is often the best approach. If you're unsure whether a skincare product or professional treatment is appropriate during pregnancy or breastfeeding, speak with your healthcare provider and let us know — we're happy to help you build a routine that supports both your skin and your peace of mind.

Karilee Slubowski, LPN